The double F logo doesn’t hide. It screams luxury, and you can spot it from a mile away.
Many big names in the entertainment industry, including Jennifer Lopez, Kylie Jenner, Adele, Kanye West, Katie Holmes, and Jhene Aiko, have rocked more than one Fendi piece.
Fendi fashion collections include various items — bags, shades, and clothes.
It took the brand a long time to get to where they are today, and there are some fantastic facts from its rich history that you should know.
Fendi has been around since 1925.
Founded in 1925, Fendi continues to be one of the most famous luxury brands all over the world.
Edoardo and Adele started their humble business in Rome. It stood for quality right from the early years.
The brand initially produced fur bags and other leather goods. Fendi’s first fur store in Via del Plebiscito was a success.
Its reputation for providing high-quality products earned them many loyal customers that pushed the brand forward.
Fendi has undergone several bouts of renovations since its inception. However, it hasn’t lost its identity in creating high-quality products.
Fendi keeps releasing creative new collections for excited fans.
Fendi started as a family business.
Edoardo and Adele Fendi started Fendi together. After Edoardo passed in 1946, the fashion brand didn’t fall.
The strong women in his life carried on with the business.
Adele and her daughters (Paola, Franca, Carla, Anna, and Alda) worked to meet their customer’s needs.
The Fendi daughters were responsible for giving the fashion brand a facelift.
In 1965, Karl Lagerfeld joined the team as a creative director. He was charged with modernizing Fendi and was up to the task.
He directed the ready-to-wear line for women and other areas.
Lagerfeld’s more than 50-year-old relationship with Fendi lasted until his demise in 2019.
His final Fendi fashion show that year was a tribute to his legacy and contributions to the fashion industry.
The double F Logo stands for Fun Fur.
The double F logo for Fendi is just as iconic as the brand. Once you spot it on any fashion item, you know it’s luxury.
Have you ever thought of what it means? It stands for Fun Fur – a fitting name considering Fendi’s origin.
Fashion legend Karl Lagerfeld created it. He was brought on as a creative director to revamp the business.
The Fendi sisters asked Lagerfeld for a modern logo for the brand. A few seconds was all he needed to create the logo that we all know today.
He sketched the two letters and presented his design to the sisters. It was initially on the jacquard fabric that lined travel trunks.
It came in traditional tobacco and black colors. Soon enough, the logo blew up. It’s plastered on virtually everything, from bags to pajamas.
Several revisions later, there have been hundreds of variations and colors since the first design. The squarish design from 2018 is one of the most popular.
Fendi’s “it-bag” is called the Baguette.
Do you know how people wait on long lists to get their hands on exclusive designer bags?
Well, Fendi did it first with the Baguette bag. It is considered by many to be the brand’s first it-bag.
The way French women carried bread home from the bakery inspired the bag’s creation. Venturini Fendi and Karl Lagerfeld were the creative minds behind its design in 1997.
After the launch, the Fendi Baguette wasn’t immediately famous. Its popularity shot through the roof only after it appeared on Carrie Bradshaw’s shoulder on Sex and the City.
It’s earned its place as a status symbol in the fashion industry. Fendi worked with Sarah Jessica Parker to create a limited edition Baguette bag.
It’s nearly identical to her favorite bag on the TV show. This redesign comes in bright pink sequins.
The brand is worth billions of euros.
Although Fendi started as a family business, it’s grown into much more.
In 2001, LVMH became the majority shareholder at Fendi.
It adds to their extensive portfolio of luxurious fashion, jewelry, wines, and spirits brands.
This change didn’t reduce their commitment to their clients. Fendi remained true to providing top-quality timeless designs.
Silvia Venturini Fendi is the only Fendi family member who’s actively working with the brand.
Since creating the iconic Fendi Baguette bag, she hasn’t stopped. She actively creates new collections each year.
The value of the Fendi brand has been steadily climbing year after year. In January 2022, it was valued at about 6.3 billion euros (approximately $6.6 billion), and things don’t seem to be slowing down.
When you list the top luxury fashion brands, Fendi definitely fits the profile.
Although it started on the simple dreams of an Italian couple, it has grown into a luxury fashion brand.
The journey from a humble family business to a global brand is a story worth telling.